Esparto grass wedges, a white miniskirt, a beige tight T-shirt and a maroon lipstick. They’re going to catch me. I am in the center of Madrid about to enter an interview. I’m Lola Jimenez. 22 years. Advertising student at the Rey Juan Carlos University . Curious and traveler. I know it by heart. I had never studied a resume so much before. The company contacted me through an e-mail that began by saying “Congratulations on taking the step that can change your life”. It was impossible to deny such a proposition. The Unicis agency is the sender of the mail and they work for a “major multinational businessman.” They are interested in “a Spanish woman willing to travel”. It seems perfect and very easy. The interview flows like water. The working conditions would persuade anyone: 2,500 a month and constant travel to luxury destinations. All paid. The only requirement? Leaving my life in Madrid to go with a 53-year-old Saudi billionaire I don’t know. It’s time to decide, but I’m not Lola, nor do I study advertising. I am a journalist from EL ESPAÑOL about to infiltrate the world of Sugar Babies.
Sugar baby. That would be the literal translation of Sugar Baby (SB) , a young girl who offers her company in exchange for financial help from her Sugar Daddy (SD) in order to pay for her university degree, a room in the center, travel or enjoy of certain material luxuries. It might seem that this type of “profession” is similar to that of an escort, however, the web pages dedicated to this world emphatically prohibit the hiring of sex . Before taking the step and being part of the selection process to become the partner of the wealthy businessman, I became a virtual Lola on four platforms of this type of relationship: Sugar Daddy Spain, Sudy , Seeking Arrangement and Sugar Daters.
“Hello, I would love to meet you, I am willing to offer you a 3-month contract as a sugar daddy for 4,000 euros and I can cover whatever whims you have apart.”
The above offer may seem irresistible. In fact, it is a common proposition type within the SB world. But it has a trap. “What I ask in return is photos in your underwear and that you can masturbate for me”, is how the offer concludes. My idea was to infiltrate this world to learn about this new form of income that is gaining more and more followers. I had planned to meet one of my candidates. Result? It didn’t work. The ‘candidates’ just wanted… sex.
Pablo Romero is 36 years old and is a web designer. He lives in Madrid and has spent some time watching how many girls between the ages of 18 and 27 in the US joined the world of SB. He saw a possible source of income and decided, six months ago, to create the sugar daddy site, which already has 1,800 users, 250 are SD and the rest SB. On his website, the man from Madrid defines the SD as “intelligent, generous men with some financial success who seek the company of beautiful women.” He is a romantic man, since he trusts that these couples “have fallen in love and have ended up getting married,” he tells this newspaper through a telephone conversation. For him, the SBs “are not only looking for money, butThey are women who understand love as stability and who can fall in love with a person because of their elegance and maturity” .
Marbella. yachts. luxury clubs. Bottles of champagne worth thousands of euros. Wealthy older men surrounded by attractive young women. For Pablo, this phenomenon has always existed, only now it goes further thanks to social networks. “Today girls are not looking for marriage, but a relationship with a rich and mature man to help them out for a while,” he says. In short: pamper them.
Specialists in finding a stable partner
Computer cookies keep an eye on us . They know each of our steps in the network. For this reason, the Unicis website appeared in an advertisement while I was chatting on the Seeking Arrangement website. Its motto is ” Live a movie love” and it is a marriage agency specialized in finding a stable partner. He was born in France in the 70s and they also work for those who are looking for someone of the same sex with the “Gay Affinity” services.. They have offices in Madrid, Alcalá de Henares and Cuenca. When I received the application, they told me that their “important client” was a “businessman from the naval world, among other areas, educated in the United States and Europe” who was looking for a stable partner. He did not want to marry or have children. We arranged an interview for the following week.
For the next four days, I was trying to date one of my future virtual SDs. In the profile of the web pages I used the same pseudonym: Lola. “I really want to have a good time after studying so much. I am funny, curious and what I like the most is having an interesting conversation with a good wine,” she said in my description.
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It didn’t take long for me to receive requests from men who were delighted to accept the offer of wine. Most had an average age between 35 and 55 years. All made clear in their profiles their recognized job position. In Seeking Arrangement you even had to indicate your annual income. Some boasted of earning more than 800,000 euros. Pampering assured. The “what’s up?” It came from the hand of “Can you give me your WhatsApp?”, a somewhat daring question since from the page they warn the SB not to give the phone number at the first opportunity. Sudy, for example, advised netizens to upload photos as “an attractive selfie” or “showing a typical lifestyle for a Sugar Baby.” The format of the applications is similar to that of Tindersince numerous men appear that you have crossed throughout the day. Most wealthy foreigners who pass through the capital for a while.
Mutual pleasure and benefits
At first, the creator of Sugar Daddy Spain wanted the website not to be paid for, but many complaints from girls began to arrive claiming that many men were harassing them asking for sex. He eliminates anyone who breaks the rules of the game, but as a filter he decided to put a subscription of 10 euros a month for men. Women? Nothing. Future income only.
However, it seems that the previous payment did not help much. During conversations with my possible SDs on the four social networks, many camouflaged their intentions with words like “mutual benefits according to chemistry” or “new and kinky situations”. Others made it clearer by saying they wanted “to go out for dinner and physical pleasure”. However, the most daring was R., 60 years old: “I am looking for something more than chatting. I’m married and I can’t go out in public out of discretion . ” On the contrary, Pablo maintains that “there are also camouflaged escorts ”.
Pablo Romero knows that finding a real SD is not easy, “it’s a background job,” he explains. “You have to take into account that he is a person who is not very accessible with a high economic level,” he adds. The keys are patience and a lot of psychology . “Some SDs start the conversation by saying they want sex, but they may be the most loving people in the world and all they want is to be listened to. An SB has to have a bit of psychology and try to get the other person to open up,” he explains. For the creator of the web, the idea is that “they are long-lasting relationships and that they do different things besides sex.”
Cougar (puma, in Spanish) is an English expression that refers to women looking for a younger partner. The singer Madonna or the actress Susan Sarandon are some of those mature women . However, it is an image that is not yet very standardized. The opposite face of an SD is the Sugar Mama (mother, in English), defined on the Seeking Arrangement page as a woman “who offers support, of a financial or material nature, to a younger Sugar Baby.” But few are the “cougars” that enter this sugary world. “Until our macho culture changes who thinks that the man is the one who pays the woman, it will not be possible to normalize as much as it has been done with the issue of mature men who go with young girls ”, says the creator.
If both parties accept the deal, the long journey would begin by saying goodbye to my loved ones and my dreams “for a moment.” In addition, the Saudi does not like mobile phones very much, so probably talking on WhatsApp would become a prize. In a couple of months, as soon as she finished her degree, Lola would have to leave Madrid to join a nomadic and exclusive lifestyle with a stranger. “You could visit your family once a year for a few days. Maybe he would even invite them on a trip with you. They would not lack for anything .”